Is Sales That Bad?
A large number of MBA students prefer Marketing when it comes to choosing a specialization. Everybody loves marketing!!! But when placement season arrives the same people who used to loooove marketing stay away (or rather run away) from the sales jobs which are offered to them. Why?? Is sales that bad??
Most MBA graduates consider sales as the monster under the bed. This attitude has a lot to do with the image that a normal individual carries with him of a salesperson - a guy who carries a bag, comes to your home and insists on explaining the features and benefits of the products in his bag. This particular exercise is not encouraged by the client or customer most of the time and so he is not the most welcome person at a household or in our lives in general. So obviously you would not want to put yourself in those shoes. So why pursue sales?
If I may quote what a successful professional once said, "Kochi pazhaya kochiyalla", similarly I would say, "Sales pazhaya sales alla". We are in the era of Sales 2.0 (while I'm writing this it may have upgraded itself already.!!). Here the scenarios have changed. The customer no longer needs a salesperson to know about a company's product, its benefits, much less even to place an order.
Sales has become more about helping customers define the problem that they are trying to solve and offer a solution. It involves analytics to identify opportunities, forecasting, expertise in negotiation and much more.
If you really want to play a major role in an organization and make an impact on the turnover of a company you have to be in Sales!!!
WHY??
To be continued...
Most MBA graduates consider sales as the monster under the bed. This attitude has a lot to do with the image that a normal individual carries with him of a salesperson - a guy who carries a bag, comes to your home and insists on explaining the features and benefits of the products in his bag. This particular exercise is not encouraged by the client or customer most of the time and so he is not the most welcome person at a household or in our lives in general. So obviously you would not want to put yourself in those shoes. So why pursue sales?
If I may quote what a successful professional once said, "Kochi pazhaya kochiyalla", similarly I would say, "Sales pazhaya sales alla". We are in the era of Sales 2.0 (while I'm writing this it may have upgraded itself already.!!). Here the scenarios have changed. The customer no longer needs a salesperson to know about a company's product, its benefits, much less even to place an order.
Sales has become more about helping customers define the problem that they are trying to solve and offer a solution. It involves analytics to identify opportunities, forecasting, expertise in negotiation and much more.
If you really want to play a major role in an organization and make an impact on the turnover of a company you have to be in Sales!!!
WHY??
To be continued...
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