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Loving the word "No"

NO .. A simple two letter word, but one of the most common reasons why people fear to be in a sales profession. Not only in sales, it is a word which is disliked and dreaded by many. It brings with it the feeling of dejection, sorrow, despair and the like.. The fact is, the reason salespeople exist is because people say 'no' all the time. They would be jobless if everyone agreed to everything all the time.The key to success lies in how you approach the 'no'. Always anticipate and expect the 'no'. Be prepared to hear it and that will help you in handling it better. People often say 'no' because it is easier to say no than say yes. With experience you will realize that 'no' at times means 'maybe or not now'. So your journey with the client/customer need not and will not end with that 'no'. Getting a 'no' in the beginning of the sales process is much better than facing a 'no' towards the end. The ones arising